Wow do I want to weigh in on Guy Kawasaki’s new one-line rumor site, truemors.com. Truth told, I’ve already weighed in on it a few times, just not by name.
Guy contracted us to build the pseudo blog a few months back. His request was simple: build a rumor aggregator that operates like a blog, and then hack it so anyone can post to it. We bit.
The site has been live for about a week but today seems to be its coming out party. Techcrunch posted its third review of the site. Scoble, Data Mining, Frantic, and Pronet have reviews. So do all kinds of others. My RSS reader is full of other people’s opinions.
You can almost gauge the authority of the blogger by the reaction to the site. Those without it seem to dwell on the site’s technology (“heavily hacked wordpress install”) or its content (“spam-flavored rumor aggregation.”) To a large extent, these observations are valid. They just don’t matter.
The important aspect of the site has nothing to do with its technology. It has nothing to do with the top posts being gamed. It doesn’t even have anything (much?) to do with the site owner’s celebrity.
It has to do with the fact that the rules of [community] engagement have been completely removed. Post what you want to post. Do what you want to do. Leave when you get bored.
It’s an intriguing experiment in crowdsourcing. While most sites are busy trying to keep the unwanted content out, truemors is daring you to plug it in. And if it looks like a modern day Eugene OR (rioting / looting / anarchy) right now, give it a week or two. It’s going to be interesting to see the community that spawns out of it.