Alright, Web 2.0 is good and decent, but looking Web 2.0 is so 2005. It’s in that spirit that we’ve rolled out a new and unshiny electricpulp.com

New above. Old below.

Stefan has commentary here. If anybody has feedback, we’d love to get a hold of it.
5 Responses to “Rub some dirt on it and call it earthy”
Looks good. It’s definitely more muted than before, yet the site still has flair.
The only thing I’m having issues with at this point is the link style using background colors has eye catchers. Functionally, they work. My eyes are caught. The rectangles, coupled with the rectangle blocks over the woodgrain (necessary for readability), come off too, well, blocky for my taste. But that’s just my opinion.
Good work!
It’s hot. Gotta keep it fresh. Nice work!
Thanks for the feedback guys. MinneBar - April 21.
Tone of the copy is just right.
The waterstains made me think that the simple background-color links were not exactly straight, ie, some sort of graphic, and when I saw it’s simply CSS, experiencing that optical illusion roped me in to look at the site’s every nook and cranny.
It’s the rocked logo - it does it to me too. The slight angle makes the other blocks appear rocked as well. “Illusions, Michael.” (Job, Arrested Development)